![]() In 2010, the Danish toymaker reported “phenomenal sales,” with its pre-tax profits soaring to around $2.4 billion – thanks in no small part to the launch of their Potter-themed products. Harry Potter merchandise includes such notable offerings as Lego Harry Potter that have become superpopular in their own right. On top of that, it quickly grew into a hypersuccessful franchise comprising movies and spin-offs, audio books, video games, makeup brushes, cooking accessories, and oh so much more! It also broke all sales records, bringing its creator J. The original Harry Potter book series spawned millions of fans across the globe.
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